AVIA participates in activities with profound cultural and spiritual values at the Hung King’s Death Anniversary – Hung Temple Festival 2023

For thousands of years, for every Vietnamese person, Hung King’s Commemoration – Hung Temple Festival has become a spiritual symbol, bearing a unique cultural identity, forming a sense of origin, and compatriotism, and becoming an internal force that creates the great solidarity of the Vietnamese people.

This is a traditional Vietnamese festival commemorating Hung King’s contributions to building the country. The traditional ceremony is held every year on the 10th day of the third lunar month at Hung Temple, Viet Tri city, Phu Tho province, and is celebrated and revered by compatriots across the country and overseas Vietnamese around the world. The worship of Hung Kings has been registered by the Ministry of Culture, Sports and Tourism of Vietnam on the National Intangible Cultural Heritage List and recognized by UNESCO as an Intangible Cultural Heritage.

From the first days of its establishment, AVIA has cherished the dream of continuing cultural values and preserving Vietnamese national identity, while introducing and bringing culture and national spirit to the world. Therefore, on this year’s Hung King’s Death Anniversary – Hung Temple Festival, AVIA will immerse itself in the common atmosphere of “dragons and fairies”, participating in the most solemn rituals to commemorate the King. The country’s ancestors through practical and meaningful activities have profound spiritual cultural values.

That is to offer ceremonies with pure water towers made from AVIA 3A water bottles that have a sweet, cool taste like natural rainwater, skillfully and enthusiastically created by AVIA people themselves.
That is also AVIA’s traditional booth located right at the main gate of Hung Temple, a place that can bring people nationwide quality Vietnamese beverage products, made by Vietnamese people, products that bring thirst the hope of a nation “turned into a dragon”.

AVIA Joint Stock Company with the brand AVIA 3A pure water and An Nam Rooster wine always builds for itself a modern and different image while still retaining the core values of Vietnamese cultural identity.

We invite you to visit AVIA’s booth and admire AVIA’s wonderful offering of water towers at the Hung King’s Commemoration – Hung Temple Festival 2023 event!